Content is the key!

One of the most important things that you need to have on your website is good content. Unfortunately it is also one of the most neglected things.

There is simply nothing else that will improve your search engine rankings more than having unique, high quality content on your website.

Search engines are designed to display the best results to those searching for a given term. If someone searches for laptops (Just an example) the search engine scans its internal index to find what it thinks is the best site in relation to your search using a huge number of variables.

There are several factors to this such as the popularity of the website, how many other websites link to you and most of all if the content on your website closely matches what is being searching for.

A far better approach is to put up good quality content that people want to read. This will not only keep them on your site after they have found it they will also come back to your site. People who actually take the time to read what is on your site are far more likely to become customers than people who find your site and quickly leave. Constantly adding new content that is of high quality will keep people coming back to your site and allow you to build a relationship with them.

The way the search engines work is to visit your page and then they regard your website as text only. Images aren’t taken into account. If you imagine what’s left once the graphics disappear then it’s only the text that you have written.

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