One of the most surprising things when you look at small businesses is how many of them don’t have a website. You would think that in this day and age everybody would know how important a website is for all businesses. Clearly that is not the case. Any business that does not have a website is missing out on one of the most powerful marketing tools available to them.

The main reason that it is important for businesses to have a website is how people are likely to find you. These days most people will go online and research products and companies before they make a purchase, if you don’t have a website you are missing out on all of this potential business. Even if people don’t buy your product online they are still likely to research it online so you have to have a website so these people can learn about your business.

7 Benefits of a Websites for Small Businesses

1. Your Own Internet identity. Your own domain name (www.yourbusiness.com) establish a strong online brand.
2. Expand Your Market & Growth Opportunity. The Internet  allows businesses to break through geographical barriers and become accessible from anywhere in the world by a potential customer that has an Internet connection. A website also serves as a great place to refer potential investors to, to show them what your company is about, what it has achieved and what it can achieve in future.                                                                                                                                                                                                                                                                                        
3. Improve Your Advertising Effectively. Placing your website address on all of your promotional material will help you additional exposure and encourage the customers to first check your site for the information they are seeking.                                                                                                                                                                                                                   
4. Build Your Reputation & Increase Customer Service. Become or remain an expert by demonstrating knowledge and expertise in your area of work by writing blog post and articles on the site that educate visitors and help them understand your business and offering. Information request can be processed immediately via online forms and auto-responders automatically day or night.
5. Promote your  Brick  n  Mortar  Presence. Getting lost trying to find a place can be frustrating for a potential customer. You can publish what they call a  dummy map  on your website, which shows directions and landmarks graphically, and the potential customer can print it out when looking for your  Brick  n  Mortar  premises.
6. Far Cheaper and Much More Flexible Than Print Advertising. The Internet is extremely different from print advertising in that space is cheap, your advertisement is accessible for a longer period of time, the content can be changed without having to ask someone to do it for you (if you use a content management system) and you can potentially reach a wider audience.
7. Offer Convenience. It is far more convenient for a person to research a product on the Internet than it is to get in a car, drive somewhere and look for or ask someone for information on a product. Also, a potential customer won t have to judge a call centre agent to determine whether he/she has their best interests in mind, or just wants to make a sale

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