So what is a Blog anyway? I am asked every week via emails, conversation and Instant Messaging chats to define: ‘what is a blog’.
“Blog” is an abbreviated version of “weblog,” which is a term used to describe websites that maintain an ongoing chronicle of information. It also features diary-type commentary and links to articles on other websites.Software that provides a method of managing your website is commonly called a CMS or “Content Management System”. Many blogging software programs are considered a specific type of CMS.
Content is the reason for any website. Retail sites feature a catalog of products. University sites contain information about their campuses, curriculum, and faculty. News sites show the latest news stories. For a personal blog, you might have a bunch of observations, or reviews. Without some sort of updated content, there is little reason to visit a website more than once
Here are 4 reasons you need to blog:
- Drive traffic to your website
- Increase your SEO/ SERP
- Position your brand as an industry leader
- Develop better customer relationships
Variations of the term blog:
- Blogging: The act of writing a post for a blog
- Blogger: A person who writes content for a blog
- Blogosphere: The online community of blogs and bloggers
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